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MenuWhat We Believe
When Edward Ashcroft founded our company in 1852, his mission was to protect the steam-powered industry and its workers by building more sophisticated and reliable instruments. Times have changed. But not our sense of purpose.
Our Vision
A world where your people, processes and profits are never at risk because Ashcroft measurement instruments are on the job.
Our Mission
To constantly push the limits of innovation to deliver the world’s most trusted measurement instruments.
Our Core Values
Our passion is to design, manufacture and deliver the most innovative and well-crafted pressure and temperature gauges on the planet; then back them with superior customer support. We want you to always trust the shield, so we bring five core values to work every day.
Think Customer First
Every action, plan and project starts with you in mind. We always see the world through your eyes and work hard to know your business and applications, anticipate your needs and act proactively to protect what’s important to you.
Never Settle
Being the best means always improving, never being satisfied. That’s why we try to find new ways to look at and solve your problems. We believe there’s always an opportunity to improve the performance of a product – and a better way to deliver it to you.
Challenge The Status Quo
We’re never satisfied or complacent with our personal performance – both individually and as a company. Yesterday’s answers aren’t always the right answers, so we actively challenge ourselves to improve and earn your trust.
Respect Each Other
We work best as part of your team. We celebrate diversity, share ideas and embrace collective thinking. The way to achieve great things is by embracing the power of “us.”
Think Beyond Borders
We seek to reach across and break down borders to help our customers thrive in the global marketplace. We operate without borders so we can serve customers who live beyond them.